How to combat challenges in the AdTech industry
The Advertising Technology (AdTech) industry is going through a period of significant technological and regulatory change, which is expected to amplify in the post-Covid world as consumer demand spikes to normal levels.
Although there have been big advances in the AdTech space, the industry is facing significant challenges that we predict will shape its development in 2022.
Our Senior Technical Consultant – Digital Devices, Abhay Soorya has collated three recommendations that AdTech organisations can implement to combat the challenges identified in his latest thought leadership paper.
In our free paper, you will learn:
- The latest challenges facing the AdTech industry today.
- 3 insight-driven recommendations on how to combat these challenges.
- How to avoid ad fraud.
- How to become more transparent with data.
Download your free copy instantly by clicking on the link below.