Harry Morton leads Gemserv Hydrogen Solutions and is an expert in the hydrogen sector. Throughout his career he has helped clients from across the energy sector navigate challenges. In recent years, has focussed exclusively on hydrogen, where he has developed deep expertise. He is a specialist in the commercialization and corporate development of hydrogen, having successfully managed numerous projects in the sector. This includes; market entry strategies, investment studies, stakeholder engagement, strategy development and business modelling. Prior to joining Gemserv, Harry developed the hydrogen models and understanding at other consulting companies, on topics including price, cost, business, financial, GHG supply, demand and trade. This provides him with a genuine understanding of the complex business challenges around hydrogen. During his career, he has developed a passion for effective and impactful communication as well as for building constructive relationships.